E-CommerceStrategy

E-commerce Marketing Services That Drive Sales

The e-commerce market is always competitive. Online stores that want to thrive need a smart marketing strategy. With e-commerce marketing services from MV, your company can launch competitive campaigns that drive online orders, repeat customers, and revenue that powers your growth

Use eCommerce marketing, and your company can accomplish a range of goals, from building brand awareness to generating online sales to opening brick-and-mortar locations.

Some examples of services that you can use to grow your business include:

  • Some examples of services that you can use to grow your business include:
  • Search engine optimization (SEO)
  • Pay-per-click (PPC) advertising
  • Amazon SEO, PPC, and Amazon Stores launch
  • Web design and development
  • Social media marketing and advertising
  • Email marketing
  • And much more!

All the e-commerce marketing services you need in one place…right here. As a full-service e-commerce marketing agency, we provide all the marketing services you need. Say goodbye to the back-and-forth of working with multiple companies and say hello to collaborating with a single account manager and experienced team with our e-commerce services

Social media marketing & advertising
Use social media to grow your business (and awareness). From must-share posts to must-click ads, our social media specialists will create a campaign that generates likes,
follows, and sales.

Email marketing
Combat abandoned shopping carts and promote new releases, sales, and more with email marketing.

Conversion rate optimization
Earn more sales with conversion rate optimization (CRO). From big to small changes, our team will discover actionable ways to improve your conversion rate.

SEO services:
Content marketing Use content, from guides to blog posts, to drive continuous revenue. Let us handle every step, from developing to writing to publishing. As your partner, we’ll make content marketing fast and simple.

Ecommerce PPC
Advertise across Google and Bing to drive sales fast.
PPC services:
If you have questions about our e-commerce digital marketing services, feel free to contact our team.
Why invest in e-commerce marketing services?
Well, whether you’re leading a brand-new or established e-commerce company, it’s helpful to understand the value of e-commerce marketing and its services. With today’s
consumers, there are dozens of reasons to make time for marketing your business online.

A few findings that demonstrate this point include:

  • Approx. 95% of online experiences start with a search engine
  • 80% of shoppers do product research online
  • 76% of U.S. consumers shop online
  • 76% of U.S. shoppers have made an online impulse buy
  • 69% of U.S. shoppers have purchased an item online
  • 64% of consumers prefer the convenience of online shopping

While people still go to brick-and-mortar stores, many rely on the Internet to find their next purchase — and they have plenty of choices. If your company wants to stand apart
from competitors and capture these sales, you must make e-commerce marketing a part of your business strategy.
Even if you operate a physical location, in addition to your online store, e-commerce marketing is still a must-use strategy. Remember, 80% of shoppers do product research
online. If you want those shoppers to find your business, you need to make it easy to find your company on the Internet.

Five incentives of choosing e-commerce digital marketing services:

  1. Save time, headaches, and resources
    Instead of struggling to manage your social media, paid ads, and other marketing initiatives in an hour, you use that time to review your monthly marketing report with
    your dedicated account manager. It’s stress-free. It’s quick. It’s rewarding. With your dedicated account manager, we can provide you with a reliable point of contact that answers your emails, follows-up on your questions, and becomes your trusted partner. Meanwhile, our reports give you a transparent, easy-to-follow look at
    your campaigns and their performance.
  2. Access industry-specific expertise
    Even though ecommerce is a booming market, it’s not always easy to find someone that specializes in ecommerce marketing. An ecommerce marketing specialist gives your
    company a competitive edge, which makes all the difference. Access to industry-specific expertise benefits your business tremendously. Take advantage of it!
  3. Drive website traffic that matters
    Most ecommerce marketing strategies focus on increasing your website traffic, which makes sense. You want to bring more traffic to your site because it provides you with
    more shoppers and potential customers. Many companies, however, focus solely on the numbers, we don’t. This approach harms your strategy and turns website traffic into a vanity metric. You want ecommerce marketing — and especially ecommerce marketing services — to drive qualified traffic to your site.
    Attracting valuable traffic to your site requires several strategies, including: Researching your audience and their problems, questions, and concerns Developing and writing your content, like a blog post Optimizing your content for search engines Promoting your content across channels, from search to social media With our marketing services, you don’t worry about the above steps.
    We’ll make sure that your content aligns with your overall marketing goals, like building brand awareness, or even generating email subscriptions. Driving qualified traffic to your website will help your business make the most of ecommerce marketing. It’ll also help you avoid one of the most common missteps of digital marketing — focusing on quantity versus quality.
  4. Measure performance with zero effort
    Compared to traditional marketing, digital marketing makes tracking campaign performance simple.
    The best part is that you can see how different channels, like paid and organic, work together.
    For example, by tracking your digital marketing efforts you may discover that a user first found your business through Google but converted and purchased your product
    because of your paid ad on Facebook.
    Our ecommerce digital marketing services make sure you can track, measure, and monitor your strategy’s performance.
    We also create customizable monthly reports for you and your team.
    These reports make it fast and easy for you to review your site’s performance. You see your site’s progress towards achieving your goals, like earning a specific number of
    sales or lowering shopping cart abandonment rates by a certain percentage.
  5. Leverage multiple marketing channels
    When you have limited time and resources, it’s challenging to take advantage of the marketing channels available (like social, search, and paid). For many businesses, this scenario results in neglected mediums or subpar strategies across channels. With ecommerce marketing services, you use all the channels you want without sacrificing quality.

Time To Level Up Your Sales
Our long list of services help you make waves in your industry and increase metrics that
matter most – like sales.

How much do e-commerce marketing services cost?
Ecommerce marketing services are an investment. If you invest in e-commerce digital marketing services, it can cost anywhere from $2500 to $10,000+ per month. You can, however, customize your costs based on the services, agency, and approach you choose.

Ecommerce marketing services average monthly cost
For example, say want to launch an ad campaign for a new product. Working with your e-commerce marketing company, you compare different advertising
options, like PPC advertising and programmatic advertising, and create a custom plan for using some of these strategies (or all three). As a part of your plan, you get to set a custom ad spend for each strategy.

Either way, you have complete control over how much you invest and where you invest it.
The ability to customize and tailor your e-commerce marketing costs to your business is a significant advantage of digital marketing. With traditional marketing, you have less
flexibility. If you pay for a billboard, that’s it, but with online marketing, you can continue to tweak your investment.

What metrics should ecommerce marketing services measure?

Marketing your business online offers immense value.
For the best return on investment (ROI), focus on the metrics that matter most. You can’t get caught up in vanity metrics. While these metrics look great, they don’t
contribute to your bottom-line goals, like increasing your quarterly sales or annual revenue.

A few examples of valuable metrics that our e-commerce marketing services focus on
include:

  • Average order value: Measures the average amount of each order.
  • Cart abandonment rate: Measures the sitewide abandonment rate for shopping carts.
  • Conversion rate: Measures the conversion rate for all conversions, from purchases to sign-ups.
  • Cost per acquisition: Measures the average price to acquire a new customer.

While these metrics often matter to e-commerce companies, the metrics you focus on may differ. For example, maybe you’re looking to reduce shopping cart abandonment.
Understanding what your company wants to accomplish with e-commerce marketing matters to us.

Businesses choose our marketing services because:
We genuinely care about your business.
Results matter. They drive your continued investment in e-commerce marketing, which is
why we focus on generating real results, like sales. We take a client-first approach. When you send an email or ask a question, we answer
it.
Transparent prices: You don’t have to worry about last-minute fees or unexpected
charges.
Data-driven strategies: Even though we have one of the most experienced teams, we
don’t settle for guesses. Instead, we use data to guide our tactics.
How will our marketing services help your business?
You have goals for your company, whether it’s increasing your online orders, lowering your abandoned shopping cart rates, or building your brand awareness. We tailor our
services to your goals and help you accomplish them.
Our services focus on helping your business earn more online orders. Depending on your goals, our team may focus on increasing your average order value, order numbers,
or other metrics.

A few strategies we can use to help you accomplish this goal:
SEO, to attract relevant website traffic to your site
PPC, to drive ready-to-buy users to your products
Email, to bring back past and loyal shoppers to your site

With these, your business can start generating more online sales and revenue.
Build brand awareness
Brand awareness is a core part of any company’s success. While brand awareness doesn’t deliver immediate sales, it does contribute to later sales and customer retention, as well as shopper loyalty. That’s why it’s worth making brand awareness is a part of your e-commerce marketing strategy.

Some strategies our team can use to grow your brand awareness include:

  • Social media, to reach and build relationships with viable users.
  • Email, to nurture top- and middle-of-the-funnel leads.
  • Content marketing, to attract future shoppers in your target audience.
  • No matter which strategies you decide to use, your dedicated account manager will
  • create a custom plan for each.
  • Improve website traffic
  • Website traffic plays a critical role in your company’s core goals, like earning more
  • sales.

A few strategies we use to accomplish this goal include:

  • SEO, to target and reach valuable users via search engines like Google.
  • PPC, to attract users looking to buy your product.
  • Content marketing, to connect with top-of-the-funnel users and guide them towards purchase.

While some of these approaches, like SEO, can take months, they offer long-term value. Strategies like SEO also work well with techniques that deliver instant results, like
PPC. With a coordinated marketing plan, your business can maximize the impact of your e-commerce marketing.

Leverage multi-channel marketing
A coordinated approach between marketing channels helps your business get the most value (and ROI) from digital marketing. As a full-service agency, we offer all the services
you need to launch a multi-channel marketing campaign.

Some examples of the strategies and channels we can help you use include:

  • SEO, to reach users via search.
  • PPC, to reach users via search, websites, apps, and more.
  • Social, to reach users via social media.
  • Email, to reach users via email.

With an integrated approach to online marketing, your business can move past competitors and claim a bigger share of your market. These results help your company
increase its revenue and expand its operations.

Get a custom e-commerce marketing package and start driving sales
E-commerce marketing provides your business with the tools for growing and expanding.

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